Why Choose an Outdoor Illuminated Sign?

An outdoor illuminated sign is a great way to ensure that your business remains visible and attracts new customers even after the sun has gone down. Whether you operate a night-time restaurant, gas station, or emergency medical service, illuminated signs help your business stand out against the darkness.

Programmeable LED signs give you the flexibility to easily change your message in real-time. Read on to find out the 5 advantages and 2 disadvantages of illuminating your sign.

Increased Visibility

In a busy business environment where consumers are constantly bombarded with messages and advertising, businesses need to stand out. Illuminated signs are a great way to draw attention from customers day and night, doubling your visibility and ensuring that you get noticed.

Outdoor illuminated signs are designed to withstand a variety of environmental conditions, including rain, fog and snow. They also have a long lifespan and offer greater durability than non-lighted signage.

A key aspect of effective advertising is message consistency, restaurant signs outdoor which is easier to achieve with illuminated signage. It is essential to ensure that your messaging aligns with your overall marketing strategy, highlighting your brand’s image and identity. The use of bold, contrasting colors can also improve visibility.

Moreover, backlit signs are highly visible from a distance, making them a good choice for businesses that operate after dark, such as convenience stores, gas stations, restaurants and emergency medical centers. The use of a dynamic display can further enhance visibility by conveying real-time information, such as time-sensitive promotions or special offers.

Healthcare facilities can also use dynamic messaging to promote health campaigns and provide vital information to patients and visitors. This way, the hospital can stay connected to the community and share uplifting messages that create a positive atmosphere in the facility. Alternatively, they can use a programmable LED sign to communicate real-time updates or send alerts to staff and visitors.

Aesthetics

Illuminated signage adds beauty and style to a business’ storefront and stands out from non-illuminated signs. It also helps attract customers even at night, despite weather conditions. Illuminated signage is a great choice for businesses that operate 24-hours or those in remote locations where visibility is challenging.

Signs can be lit in a number of ways, including having internal LED lighting, backlighting or spotlighting the sign. The latter is often a good option for a sign that has a unique or beautiful design, such as a monument sign, which allows you to showcase the intricate details of its design while still providing visibility from a distance.

Another way to enhance the aesthetics of a lighted sign is to choose a color temperature that works with its colors. Warmer colors tend to lean towards reds and yellows, while cool colors tilt toward blues. These colors work well for many different types of signs, but it is important to remember that they will change as they are illuminated, so be sure to consider this when choosing your sign’s color.

The spacing between letters is also crucial for readability, as too large of a space will make it difficult to distinguish the individual letters. It’s also worth noting that different lighting can cause shadows on the sign, which may change its appearance or hide certain elements.

Attractiveness

Choosing the best illuminated sign involves understanding your business objectives and your target audience’s preferences. For example, a neon sign would be the perfect fit for a vintage aesthetic that appeals to a hip, young demographic, while a digital LED sign would be ideal if you need to update your messaging to showcase different products and promotions led light box signs frequently. The location of your sign will also play a role in your decision-making process, as it will influence the lighting conditions and distance from which it will be viewed.

The colors you choose for your lighted sign are crucial to its attractiveness and legibility. Neutral colors tend to blend in with the surrounding environment, while bright ones will stand out and capture attention. Legibility is also affected by contrast, so choosing a color scheme that offers optimal contrast between foreground and background colors will help viewers read the messages on your lighted business sign.

Another advantage of lighted signs is that they are visible at all times, even in the Calgary winter when the sun goes down early. This ensures that potential customers are able to see your business name and hours, even when it is dark outside.

Safety

Illuminated signs are safer for people to spot in the dark. This is especially true for businesses that operate after dark, such as restaurants, bars, theaters, malls, convenience stores, and gas stations. They also make it easier for security personnel or law enforcement to identify the location of a business, which can improve response times during emergencies. Illuminated signs also act as a deterrent to potential criminals, as well-lit areas are less appealing to vandals and thieves.

Choosing an illumination option is important for the overall design of your sign. There are many different light options to choose from, including LEDs, neon, fiber optics, and fluorescent lights. Some lighting solutions have better color rendering index ratings than others, so it’s important to choose one that matches your brand colors well.

Other factors to consider include the power source and how long the illumination will last. LED lights have a longer lifespan than traditional signs, so you won’t need to change the bulbs as often. This will save you time and money. In addition, it’s important to choose a durable hardware solution that can withstand harsh weather conditions. This will ensure your sign will stand the test of time and look its best for years to come. This includes a sturdy mounting system, a waterproof coating, and proper electrical connections.